BlizzCon

About:

From a simple idea to one of the largest and most successful gaming conventions around, I was honored to be a part of the first BlizzCon in 2005 and to continue its’ success throughout the years. The idea started with a small handful of individuals fumbling to conceive, design and launch the idea both internally and into the gaming world and has grown to become a massively successful event allowing the company to engage with fans who share the same passion for gaming. The event today now requires hundreds of talented individuals across many disciplines and has a massive global reach.

Below are a few of my favorite and more memorable contributions created through the years.

Release Date:

2005

Location:

Anaheim California Convention Center

Focus:

Brand ID / Logos / Packaging / Promotions / Event Signage / Online Promotions

Logo

What’s in a name?

Without a name or logo, you have no event. Never did I realize while designing the original BlizzCon logo the scale and impact the show would have for fans and the industry.

Programs, maps and badges

Badges

Programs & Maps

Prior to smartphones and Blizzard’s robust BlizzCon website and eventual BlizzCon app, fans navigated the convention floor with a commemorative program and folding map.

Event Signs

Various signage created over the years for the event.

Transform yourself into one of Blizzard’s iconic characters.

BlozzCon Gifts

2009 Noobz Packaging

Each year, guests of the show receive a collectable gift with the purchase of an event ticket. In 2009, fans received a limited edition Jim Raynor Noobz figure from the StarCraft universe. I was honored to create the packaging for this item as well as the box for the four addition figures sold at the event.

2010 Deathling Packaging

2010 BlizzCon attendees were each given a limited edition statue titled “Dethling.” The packaging for this piece was built by Blizzard Licensing using a comp file I created for the World of Warcraft: Cataclysm Collector’s Edition packaging. The comp can be seen on the Cataclysm page.

2008 WoW Pet Gift Card

Guests of the show also receive a limited edition pet code to accompany their favorite World of Warcraft character.

Posters

Event & Signing Posters

Signing and event posters give fans the opportunity to meet their favorite developers, grab a signature and display their love for the games.

BlizzCon Shop Items

Starcraft & Warcraft Soundtracks

BlizzCon 2009 Shirt

2010 Cataclysm Shirt

Gadgetzan Gazette

Extra! Extra! Read All About It!

To promote the release of Hearthstone: Mean Streets of Gadgetzan in 2016, a one time print of the Gadgetzan Gazette was distributed on the show floor by two merlocs dressed as newsies.