hearthstone
About:
Hearthstone is a free-to-play online digital turn-based collectible card game released in March 2014. As of November 2018, Blizzard has reported more than 100 million Hearthstone players. This easy to learn, hard to master game has become popular as an esport, with cash prize tournaments.
Below is a gathering of some of the exciting projects I had the honor to design for, create and be a part of.
Release Date:
March 11, 2014
Platform(s):
Windows, MAC OS, Android
Focus:
Brand ID / Logos / Promotions / Event Signage / Online Promotions
EXPANSIONS, ADVENTURE PACKS & ONLINE MARKETING
Building the Brand
If you are a fan of Hearthstone or have ever clicked on a pre-purchase, learn more, or now live online banner for Hearthstone or one of its’ many expansions or adventure packs between its’ release and 2017, then you have most likely seen an ad I created or influenced.
IN-STORE PRESENCE
Cards
Hearthstone, being an online game, is the first Blizzard game to not have a major in-store presence. However, you can amp up your deck with the a Battle.net balance gift card.
Logos
Fireside Gatherings Logo
Fireside Gatherings is a way for players and fans to host official Hearthstone tournaments in public gathering places.
Worthy Opponents Logo
Worthy Opponents is a way to match players of similar skill levels.
Master Series Logos
The Hearthstone Masters Series is ranking system used in Esports tournaments allowing players to climb the ladder to champion.
Rise of Shadows Logo
One of the last Hearthstone projects I had the honor to work on.
extra! Extra! Read all about it!
The Gadgetzan Gazette
To promote the release of Hearthstone: Mean Streets of Gadgetzan in 2016, a one time print of the Gadgetzan Gazette was distributed on the show floor by two merlocs dressed as newsies.
Year of the Mammoth Celebration
Celebrating the Year of the Mammoth Toast
To celebrate the Year of the Kraken coming to an end and to welcome the start of the Year of the Mammoth, I worked on a special glass stein and stage graphics.
2017 Hearthstone Collegiate Finals
2017 HEARTHSTONE CHAMPIONSHIP TOUR: WORLD CHAMPIONSHIP
Cannons Away!
Cannons Away! is a unique combination of Fireside Brawls and board games offered at the 2017 Hearthstone Championship Tour (HCT) World Championship in Amsterdam. You and a friend (or friend-to-be) would team up with a Blizzard developer or Hearthstone influencer to play against another three-person team on this Battle Ship inspired game to sink and destroy the other team. Also provided below are images and signage created for the event.
2018 HCT: WINTER CHAMPIONSHIP
Security Trifold & Security Wallet Card
Blizzard constantly strives for the best fan experience at all their events. Safety, although not always spotlit, is high on the list of priorities.
2018 HCT: SUMMER CHAMPIONSHIP
Hearthstone Summer Championship Tour comes to the Blizzard Arena. Proud to partner with Lincoln Design Company and Blizzard’s internal artists to create the 2018 Hearthstone Summer Championship Tour logo, a combination of Hearthstone’s playful branding with a dash of California fun in the sun.
2018 HCT: FALL CHAMPIONSHIP
What fun to once again take over the Blizzard Arena for the 2018 Fall Championship Tour and deck it out with art from The Boomsday Project expansion.
BlizzCon
Hearthstone BlizzCon Presence
Hearthstone burst on the screen in 2014 and quickly established its’ place at BlizzCon. Over the years, many event signs, banners, giveaways and online banners were created to support the brand.
BlizzCon Signing Posters
Print Ads
Ads
Online marketing is clearly the best way to reach fans in most markets with a mobile game. But not in all markets.
Cinematic Trailer
The cinematic trailer for the game is included as a reference piece only. I did not have any involvement in its creation.
All assets were created as exclusive property of Blizzard Entertainment.