ZACHARY HUBERT

WARCRAFT III:
REIGN OF CHAOS &
THE FROZEN THRONE

About:

This is where it all began. In 2001 working as a temp associate designer at Vivendi Games, I was provided an opportunity to assist with a Warcraft III: Reign of Chaos promotion. Shortly after, I was hired full-time and asked to help on the packaging and many more promotion items for the game. Reign of Chaos was release on July 2002 followed by its’ expansion The Frozen Throne on July 2003. Later the two games were bundled and sold as the Warcraft: Battlechest on Sept 2003. 

Below are a few pieces I had the pleasure to work on pulled from the archives.

Release Date:

July 3, 2002

Platform(s):

PC/MAC

Focus:

Brand ID / Event Signage / Packaging / Promotions

The Warcraft III Family

Reign of Chaos was sold with your choice of four various covers; human, orc, night elf and undead. A Collector’s Edition, the Exclusive Gift Set and The Frozen Throne followed.

Warcraft III: Collector’s Edition

Warcraft III: The Frozen Throne

Warcraft III: Exclusive Gift Set

LatAm Amaray Packaging

WarCraft III: Battle Chest

The Warcraft: Battle Chest was the first packaging project I led from concept to completion.

Headline Needed

A few in-store promotion items I assisted on or created, my favorite being the one page ad with the perforated door hanger for The Frozen Throne that read Do Not Disturb! The back read, “If work calls, tell them I’m undead.”

Official Fan Site Logo

As time passed and fans started to create their own websites reviewing the games they loved, Blizzard worked to create a special mark to indicate sites that met their approval.

Warcraft 3

Warcraft 3: The Frozen Throne