World of warcraft:
Mists of Pandaria
About:
Mists of Pandaria is the fourth expansion to World of Warcraft and was released on September 25, 2012 in North America. The expansion introduced fans to the island of Pandaria where both Alliance and Horde players could play as a Pandarian Monk as once again explored and battle through World of Warcraf .
Below is a collection from the campaign that I am proud to have worked on.
Release Date:
September 25, 2012
Platform(s):
PC/MAC
Focus:
Brand ID / Logos / Packaging / Promotions / Event Signage / Online Promotions
Packaging
Standard Edition
Standard and Collector's Editions of the games were sold at retail and for the first time a Pre-Paid Digital Download card and a Pre-Paid Digital Deluxe Edition was sold so that fans could download the game and play it immediately once it went live.
Collector’s Edition Comps
Pre-Paid Digital Standard Edition Card
Collector’s Edition Mouse Pad
Promotion items
Various Promotion Items
EVENTS
Images from various events; Blizzcon, Launch Event and GamesCom.
Online
Various Sales & Promotions
Targeted promotion were run to excite new audiences, reconnect with lapsed subscription holders and engage diehard fans.
Cinematic Trailer
The cinematic trailer for the game is included as a reference piece only. I did not have any involvement in its creation.
All assets were created as exclusive property of Blizzard Entertainment.