World of warcraft:
Warlords of Draenor
About:
Warlords of Draenor is the fifth expansion to World of Warcraft and was released on November 13, 2014 in North America. History will be rewritten as fans relive a key turning point in Warcraft’s lore. Battles rage as characters fight to level 100. Past, Present and new players are awarded to a unique opportunity to boost any of their characters to level 90 instantly to take part in this exciting expansion.
Below is a collection from the campaign that I am proud to have worked on.
Release Date:
November 13, 2014
Platform(s):
PC/MAC
Focus:
Brand ID / Logos / Packaging / Promotions / Event Signage / Online Promotions
Packaging
Standard Edition & Digital Pre-Paid Card
Warlords of Draenor marked the changing of the times. Physical standard edition packages accounted for roughly 5% of expansions sold. Digital subscriptions soared as fans waisted no time to join the fight.
Screen Shots
Working with the Development Team and Video & Post Production, we were able to orchestrate in-game photo shoots in order to capture stunning moments within the game.
Pre-Paid Digital Standard Edition Card
Promotions
Various Promotion Items
Campus celebrations
Campus Courtyard Banners
Guests to Blizzard’s main campus were welcomed by large hanging banners celebrating the release of Warlords of Draenor.
Patch logo
Fury of Hellfire
Events
Cinematic & Street-Date Reveal Event at the Theatre at Ace Hotel, Aug 14, 2014.
PAX West 2014
Warlords promo in Time Square, New York.
Online
More! More! We Want More!
With each new expansion, Blizzard’s loyal fans crave more content, more story and more connection to the game they love.
Cinematic Trailer
The cinematic trailer for the game is included as a reference piece only. I did not have any involvement in its creation.
All assets were created as exclusive property of Blizzard Entertainment.