World of warcraft:
Wrath of the Lich King
About:
Wrath of the Lich King is the second expansion to World of Warcraft and was released on November 13, 2008. 2.8 million copies were sold within the first day making it the fastest selling PC game of its’ time. Players were asked to against the Lich King and his army of Undead minions as they battled across a new frozen continent or rise as a member of the Death Knight class.
Wrath of the Lich King was a chilling success earning numerous awards and received high praise from the industry. Below is a collection from that campaign that I am proud to have worked on.
Release Date:
November 13, 2008
Platform(s):
PC/MAC
Focus:
Brand ID / Logos / Packaging / Promotions / Event Signage / Online Promotions
Packaging
Collector’s Edition
Collector’s Edition Comps.
Standard Edition
2013 Battle Chest
Promotion items
The Lich King Will Find You
Wrath of the Lich King had a major presence in the retail world as World of Warcraft was skyrocketing.
Events
Fans rush to be the first to receive their copy of Wrath of the Lich King and a rare opportunity to meet the devs and have their games signed at special midnight launch events.
I was fortunate to find some older footage of the launch events hosted at Fry’s Electronics in Southern California as well as the event hosted in New York in the video attached. I apologize for its low quality, but it offers a rare glimpse at the many event and promotion pieces created to support the event.
Online Promotions
And in the Beginning…
Wrath of the Lich King marked my first steps in online marketing.
Cinematic Trailer
The cinematic trailer for the game is included as a reference piece only. I did not have any involvement in its creation.
All assets were created as exclusive property of Blizzard Entertainment.